As part of its Transported by Design series of events and projects, Transport for London is set to celebrate its role in the suburban development of London at this year’s designjunction, as part of London Design Festival. TfL will launch a series of products designed to celebrate “Metroland” and the role TfL played in the suburban development of London. This year’s stand will feature a funfair installation designed by Loris and Livia, showcasing new products by the studio and licensed collections from Made.com and Vallila.
From the 1900s onwards, London Transport became increasingly involved with the development of new housing, tempting Londoners away from the overcrowded city to the greener and more spacious outskirts that were made easily accessible by its newly extended Metropolitan line. ‘Metroland’ as it was coined, offered an idyllic fantasy to Londoners. Housing in Wembley Park, Neasden, Pinner, Rayners Lane, Rickmansworth, Ruislip and Amersham were all developed by the company’s property division, Country Estates (est. 1919). The birth of the commuter now went hand in hand with the birth of the suburban homeowner.
Made.com has taken its inspiration from TfL’s rich archives to create a unique collection of furniture, lighting and accessories. The collection is a modern interpretation of the iconic prints and shapes synonymous with our transportation system from lighting and seating to fixtures and fittings. Design brand Vallila, taking inspiration from Tfl’s advertising poster artwork have created several prints depicting iconic scenes from the capital. This range of bold, colourful textiles is available by the metre or as tea towels, cushions and tote bags.